What "We Care About Our Customers" Actually Looks Like Here

Every web design company on Earth says they "care about their customers." It's the most meaningless line in the industry. So instead of saying it, here's the actual list of things we do at Lakeshore Leads for every single client — most of which the bigger Grand Rapids agencies either can't justify or don't want to bother with.

We answer the phone. Hudson answers the phone.

Not a "client success manager." Not a ticket queue. When you call (616) 268-0904, you get the person who built your website. If something's broken at 8pm on a Wednesday, text and it's usually fixed before you go to bed. That's not a service level agreement — that's just what happens when one person owns the whole relationship.

Unlimited edits means unlimited

We've had clients send 12 edit requests in a single month. No "well, that's a redesign, that's extra." No "we can fit that in next quarter." If you want to swap a photo, rewrite a paragraph, add a new service, change your hours — send it and it's done, usually same day. The $179/month covers it. Forever.

We don't lock you in

No contracts. Cancel anytime. If you ever want to leave, we hand over the site files and your domain stays yours. We've actually never had this happen — but the option is there, and that's the point. We earn the month, every month.

We tell you when you don't need something

Sometimes a customer asks for a feature that's going to cost them time or money for no real return. A booking system when 95% of their customers prefer calling. A blog when nobody on the team will write it. A fancy animation that slows the page down.

We say so. Honestly. We'd rather talk you out of something than build a thing that doesn't help — because the only way this model works long-term is if you keep paying because the site keeps earning. Adding stuff that doesn't move the needle hurts us both.

We check in even when you don't ask

Every quarter we look at every site we host: page speed, broken links, Google Business Profile, ranking changes, contact form deliverability. If we find something off, we fix it before you'd ever notice. You shouldn't have to babysit your own website.

We're local enough to show up

We're based in West Michigan. If you'd rather meet at a coffee shop in Grand Rapids, Holland, or Grand Haven instead of doing another Zoom call, just say so. A lot of our best customer relationships started with a 30-minute coffee where nothing was sold.

Why we do it this way

Honestly? Because most of our clients are people we'd know anyway — small business owners in our own community. There's no version of this where we treat them the way a big agency treats a small account. It's the same town. We'd see each other at Meijer.

That's the unfair advantage of being a small, local shop. We can take care of people properly because we don't have 200 other accounts to triage. If you want to see what that feels like in practice, let us build you a site for free and judge for yourself.